Team

Eric Fennell

Eric Fennell

Executive Director

Eric is the Executive Director responsible for overseeing daily operations of the community, ensuring quality care and services are provided to residents and achieving high resident satisfaction. He has been a leader in the healthcare industry for almost twenty years. Eric comes to Bloom from Enlivant, a national provider of assisted living and memory care, where he was the Executive Director for a Beaufort South Carolina community. He was also Enlivant's Training Executive Director, which trained new leadership throughout the company.  During his tenure with Enlivant, Eric increased resident occupancy from 62% to 100% by building trusting relationships, achieving a reputation as a preferred provider and developing a strong and stable management team; had high resident satisfaction rates; and was awarded Enlivant's Community of Excellence and Best Community Team. Prior to Enlivant, Eric served as Regional Director of Operations for a Southeast based provider of senior living, HHHunt Corporation, where he oversaw numerous assisted living and memory care communities in South Carolina, North Carolina and Tennessee. He also previously served as Area Director for Brookdale Senior Living, the largest national provider of senior living, overseeing various assisted living communities including the two Bloom communities in Bluffton and Hilton Head, South Carolina (Bloom at Bluffton and Bloom at Hilton Head). Eric received a Masters of Science in Administration, Health Services Administration from Central Michigan University and is a licensed Executive Director.  He is involved with many volunteer causes including President of the Board of Directors of the Alzheimer’s Family Services of Greater Beaufort, Treasurer of the Old Village Association of Port Royal, Secretary of the Healthcare Networking Group of the Lowcountry and Support Volunteer for the Lending Room, Inc. Eric is affiliated with the South Carolina Chapter of Argentum (f/k/a Assisted Living Federation of America) and has received many distinguished outside awards for his work including Best of Senior Living from SeniorAdvisor. He has also completed the Beaufort Regional Chamber of Commerce Leadership Beaufort Program. Eric is proud of his professional accomplishments and long track record of success, and enjoys spending time traveling both within the US and abroad. Eric and his family love the water, enjoying sunset cruises, crabbing, fishing, tubing and exploring wild and marine life living in local creeks and rivers. He also possesses a strong passion and devotion to the residents under his care.

Herb Wilkins

Herb Wilkins

Area Culinary Director

Herb is the Area Culinary Director responsible for overseeing the Dietary Department of Bloom communities and making sure that their delicious and nutritious home-cooked meals are made from scratch for our residents using only the freshest, seasonal ingredients. Our residents enjoy a five-star dining experience lead by Herb filled with a rich assortment of menu options. In collaboration with our Registered Dietician, Herb incorporates resident’s personal recipes, special requests, old time favorites and specific dietary needs so our well-balanced gourmet menus are designed with their health, personal tastes and preferences in mind. Understanding how important great food is to our residents, Herb is consistently introducing exciting new cuisines for the communities to enjoy. Herb has had a long career in the food industry as Food Service Manager, Food Production Manager, Executive Chef, Foood Service Director, Director of Culinary Services and Food & Beverage Director for various health care and other organizations. He received degrees in Food Service Management and Culinary Arts, received the highest marks for customer satisfaction and won numerous awards.

Rand Southworth

Rand Southworth

Wellness Director

Rand is the Wellness Director responsible for overseeing resident health care services, the medication delivery system, in-service training of the Health Services Department and conducting assessments. Rand comes to Bloom with a long, diverse and broad clinical background as a leader. He was an ER and ICU nurse for Hilton Head Hospital, an RN Case Manager with Mary Washington Hospital, an RN LTSS Coordinator with Anthem Blue Cross and Blue Shield, a Regional Nurse Liaison with Medical Facilities of America, Director of Admission for UVA Healthsouth and a Clinical Manager for MSA Home Health.

Sharon Roper

Sharon Roper

Life Enrichment Coordinator (Independent Living)

Sharon is the Life Enrichment Coordinator responsible for planning and coordinating community-sponsored activity, exercise and wellness programs for residents, as well as, ensuring our residents continue to live life to their fullest potential, enjoying their favorite activities while discovering new ones, and blooming into their best selves through growth and discovery. Sharon is a seasoned event planner, and her creativity and enthusiasm is second to none.

Shirley Zeoli

Shirley Zeoli

Life Enrichment Coordinator (Memory Care)

Shirley is the Life Enrichment Coordinator responsible for planning and coordinating community-sponsored activity, exercise and wellness programs for Memory Care residents, as well as, ensuring our residents continue to live life to their fullest potential, enjoying their favorite activities while discovering new ones, and blooming into their best selves through growth and discovery. Alzheimer’s and dementia does not stop an artist from wanting to paint, a fisherman from wanting to fish or a dancer from wanting to dance. While some residents may have lost their short term memories, Ashton's mission, through our specialized programming and full calendar of activities and wellness programs, is to stimulate the long term memories that remain intact allowing our residents to continue being who they have always been.

Brigitta Lewis

Brigitta Lewis

Community Relations Director

Brigitta is the Community Relations Director responsible for sales and marketing and has helped numerous families find placement for their loved ones. She is here to help you navigate the process and find the best fit for you and your loved one.

Ron Midence

Ron Midence

Director of Maintenance

Ron is the Director of Maintenance responsible for maintenance, repairs and improvements to the community and keeping our residents' homes and surroundings in a clean, comfortable and safe condition. Ron began his career as Bloom at Belfair's Maintanence Assistant before being promoted. He has an extensive experience in painting, construction, and masonry. He is fluent in English and Spanish, and a native of Hilton Head Island. He lives in Bluffton with his wife and has 3 children. In his spare time, Ron enjoys fishing.

DOWNLOAD FORM